2012 Annual Sustainability Report
Intangible Assets
Intangible assets are major distinct features that strengthen the businesses and significantly help the Company create value.
Intangible assets are those that cannot be measured in numbers and, therefore, are not shown in the Company's financial statements. These assets are major distinct features that strengthen the businesses and significantly help the Company create value. Grupo Algar's intangible assets mainly comprise:
Brand power
It is an enterprising, solid family-owned Company which is proud to be Brazilian and whose companies play a prominent role in their industries.
Corporate Governance
The practices adopted by Grupo Algar, as described in the respective section, increase the company's business sustainability, with a balance of its stakeholders' interests, in line with a multigenerational vision. In addition, the Company has become a benchmark for family businesses in Brazil and internationally.
Human and intellectual capital
Our belief in the ability to change and in the engagement of the people who bring the Company to life, expressed in the Vision "PEOPLE SERVING PEOPLE," has led to a well-structured policy of valuing talents mainly advanced by a corporate university. UniAlgar is present throughout each associate's human and intellectual development and manages all knowledge acquired, disseminating it to all Algar companies.
Working environment
A company's sustainability also depends on its Human Talents' satisfaction. Grupo Algar constantly seeks to create a healthy working environment to which all its associates are proud to belong. The effectiveness of its initiatives, as well as the development of new strategies to improve the working environment in all the Group's units, is assessed by a quantitative and a qualitative Organizational Climate Survey conducted every year and every two years respectively. In 2012, Grupo Algar's consolidated satisfaction rate stood at 74%.