With operations in the construction industry, which is one of the country’s largest, Eternit's growth strategy is based on diversifying its business. Supported by the strength of its brand and by its guarantee of quality products and respect for others, today Eternit focuses on consolidating the investments made over the last few years and offering a broad portfolio of products and solutions to its many different stakeholders in all regions of Brazil.

OVER 15,000
RESELLERS SERVED
BY ETERNIT

Operating structure and market presence

Eternit's products are sold nationwide through large resellers, home centers and small stores, ensuring broad coverage of Brazil's main consumer centers. The Company’s rapid product delivery helps to support this strategy, since its average delivery time of 72 hours (after issue of invoice) works to attract small storeowners. In 2015, the number of resellers remained at over 15,000, and the Company continued to work on developing new resellers.

Market monitoring

Eternit uses technological geographic intelligence tools to analyze product demand and market trends, such as GDP growth by region, social and demographic growth, consumption potential and other indicators that could boost its sales, as well as regular field monitoring by the sales team.

Itinerant showroom

Eternit has a fleet that travels nationwide to introduce its latest offerings in the bathroom chinaware and metal bathroom fixture segments. This represents an important and functional tool for showcasing products to commercial partners.