Social Performance

CHANGING
REALITIES AND
INTEGRATING
PEOPLE

Our educational projects focus on elementary and secondary education, always jointly with public schools and Departments of Education.

We believe that education is the basis for a country’s development. This means that we will only make Brazil better if we have better education. This challenge must be tackled jointly by the government and the private sector. As a result, our educational projects, conducted by Instituto Algar, focus on elementary and secondary education, always jointly with public schools and Departments of Education. This is the case of the Talentos do Futuro (Future Talents) program, an initiative created in 2014 to train young high school students for the labor market. We also enhanced the Algar Lê [Algar Reads] program, which celebrated its 20th anniversary in 2014, by introducing the use of other media, other than newspapers, to create young readers.

Recognized as the third Group investing the most in culture in Minas Gerais State, Algar seeks to offer the community top quality arts and cultural projects. In 2014, we invested R$10 million in social and cultural projects, R$2.8 million of which from our own funds and R$7.3 million through tax incentives. A total of over 78.5 thousand people have been impacted by the 47 cultural projects supported by Algar.


Algar Telecom Cultural Support Policy

Algar Telecom has no doubt art humanizes and changes realities, so it invests in cultural projects in its operating area, approved by the respective state cultural incentive law.

Our internal cultural committee selects projects to be sponsored.

Some of our criteria are artistic quality, compatibility between the investment and proposed activities, strategies to ensure the best experience for the public, potential for arousing public interest, potential impact and visibility on the media and preferably Brazilian themes.

Projects Selected in 2014:

  • 10th Nathan Schwartzman String Festival
  • 45th Campos do Jordão Winter Festival
  • Almanaque Uberlândia de Ontem e Sempre (Uberlândia Now and Forever Almanac)
  • Universo Movie Theater
  • 2014 Cerrado Choir
  • Diversão e Arte [Fun and Art]
  • Uberlândia de Ontem e Sempre Audio Visual Museum – WEB
  • Minas Gerais State Philharmonic Orchestra–State- and Nationwide Tours
  • Minas Gerais State Philharmonic Orchestra–Allegro and Vivace Series
  • Uberlândia Youth Orchestra
  • Production of 2 books + CDs of the series Zoic e o Futuro do Planeta [Zoic and the Future of the Planet]
  • Recortes da Memória - Histórias de Vida (Memory Cut-Outs–Life Stories)–2nd Year
  • Simplesmente Minas [Simply Minas Gerais State]
  • Talentos do Cerrado [Cerrado Talents]
  • Tecnologia Escutatória Educational Project
  • Triângulo das Geraes V
  • Uberlândia de Ontem e Sempre

Volunteering

Mr. Alexandrino Garcia founded the Algar Group to “serve the community”. In this regard, we created the volunteer program. Reflecting our culture of serving, associates are encouraged to participate in the volunteering initiatives undertaken by Instituto Algar.

In numbers:


24 cities participating in
the Volunteering Program

7 Brazilian states

29 legal committees

800 volunteers registered with Algar

29 social leaders are trained in:

12 hour
semi-annual
training program
215 hour of
individual coaching



Programa Talentos de Futuro

Programa Talentos de Futuro [Promising Talents Program] helps educate young people, especially in the skills and knowledge needed to enter the labor market and have a profession in the future.


Programa Algar Transforma

Programa Algar Transforma [Algar Changes Program] develops children and adolescents through educational and cultural activities, with after-school workshops.


Programa Algar Lê

The main goal is to improve students’ language, reading, writing and literacy skills, in addition to facilitating access to information through resources and media studies.


Programa Algar Cultural – Tax Incentives

Number of sponsored projects: 47
Total investment/Sponsorship: R$ 7,300,000.00


The Algar Group has a great potential for tax incentives from local, state and federal taxes. These funds contribute to cultural, sports and child and teenager protection projects.